文件名称:
Web站点优化 website optimization
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文件大小: 7mb
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上传时间: 2011-12-01
详细说明： “We’ve had a website for years now, but it hardly pays for itself.” “Our site’s pulling in more than 30% of our revenue, at a far lower cost than our other venues.” There’s a world of difference between these two very real Internet experiences. Yet they provide a window into the landscape of web survival that plays out daily. Success is the result of a multitude of adaptations to this constantly changing environment. The fate of companies worldwide is at stake, yet few players grasp the full scope of the problem. Fewer still can clearly and thoroughly articulate its solution: website optimization. Ultimately, website optimization (WSO) is about maximizing the (usually financial) return on a website investment. Research shows that attaining that ultimate goal is dependent upon fulfilling a set of known benchmarks, including making the site easier to find, easier to use, faster, more aesthetically pleasing, cheaper to run, and more compelling. Site stakeholders need accurate resources that spell out best-in-class, proven strategies and methods to reach those benchmarks, and thereby attain success. I wrote this book to fill this need. By reading it, you will learn a comprehensive set of optimization techniques for transforming your website into a more successful profitgeneration machine. You’ll save money by shifting your marketing budget from hit-ormiss mass marketing to highly targeted, online marketing with measurable results. WSO will teach you how to engage more customers by making your site more compelling and easier for search engine users to find. Part I, Search Engine Marketing Optimization, will teach you how to use natural search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization (CRO) to boost your site’s visibility and convert browsers into buyers. Part II, Web Performance Optimization, will help you optimize your HTML, Cascading Style Sheets (CSS), multimedia, and Ajax to improve response times and reliability. You will learn that these two components of WSO have synergistic effects; faster sites convert more users, save money on bandwidth bills, and even improve potential search engine rankings, while search-friendly sites built with standards-based CSS are faster and more accessible...... ...展开收缩
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