文件名称:
Designing.with.Data.1449334830
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上传时间: 2015-08-11
详细说明： Early Release Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow. Get best practices for analyzing and applying user data when making design decisions Learn different approaches to data-informed design Understand potential pitfalls when relying on data Get an insider’s view of how to make data-driven decisions Table of Contents Chapter 1. Why Does Data Matter? Chapter 2. Business Matters Chapter 3. Culture and Communication ...展开收缩
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