文件名称:
Marketing_Analytics_Roadmap_Methods
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上传时间: 2018-04-05
详细说明： 市场分析 This book is not for those who have already achieved maturity with their marketing analytics process, unless perhaps they want a nostalgic tour of where they’ve been. That still leaves a broad audience for the direction this book provides. A study I completed in partnership with VisionEdge Marketing just as this book went to publication reveals that just one in five marketing organizations have an effective analytics process in place. For everyone else— the 80 percent—this book will provide some encouragement and advice f or starting and completing the marketing analytics journey. ...展开收缩
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