From Publishers Weekly Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with
Although I’d taken a lot of programming classes in college, I never fully appreciated programming until I had a job that involved a lot of repetitive tasks. After amusing myself by automating much of that job, I decided to return to school and study
This text explains how to use mathematical models and methods to analyze problems that arise in computer science. Proofs play a central role in this work because the authors share a belief with most mathematicians that proofs are essential for genui
Contents Acknowledgments x Author Biography xi Chapter 1: Defining the Obvious 3 What Is ‘the Obvious’? 6 Qualities of a great application 8 How Do You Design the Obvious? 10 Turn qualities into goals 10 The Framework for Obvious Design 12 Know what
Table of Contents Preface 4 Design for Delight (The Current State of Web Design) 5 Keypress Navigation (The Current State of Web Design) 12 Print Design Influence (The Current State of Web Design) 23 Horizontalism (The Current State of Web Design) 3
